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“We cannot control the pandemic, the protests, or the recession, we can only control how we react to them. If Canada wants to maintain and grow our reputation for innovation and research, then we need to retain our graduate students, and we can only do that by showing a strong commitment to their professional development.”

In the unprecedented times facing us today, postsecondary institutions around the world are tasked with the formidable challenge of providing the same quality of instruction and service to their biggest stakeholders—the students, despite the numerous challenges brought by the global pandemic. Much crucial work has been done to ensure pedagogical continuity, program integrity, and to expand student advising and wellness support services.

What’s the best place to reach Gen Z? What kinds of messages resonate with them? Check out this new white paper from Academica Group and Glacier to learn the answers.

Social media marketing is by no means an unexplored territory, but each new innovation in this domain suggests that its full potential has not yet been realized. There is no time like the present to leverage it to the utmost – not only during this pandemic, but looking to the future as well.

The COVID-19 pandemic has changed the world as we know it. In part one of a two-part series, Vinay Chaudhry provides tips for continuing to engage students in an online environment.

The results of the first two waves of the International Prospective Student Study.

It’s likely that most universities will be conducting classes online in the fall. That doesn’t mean learning will suffer.

International student mobility has been severely impacted by the current pandemic and all institutions are struggling with the road map for bringing these students to campus. Vinay Chaudhry shares tangible tactics for the future of international student recruitment.

Earlier this year, we released some of the initial findings of our International Prospective Student Study. As the first and second waves of the study come to a close, we have investigated how the pandemic is affecting the educational plans of college- and university-bound students differently.

Now that the initial transition to fully online classes is over, remote learning via digital screens, Zoom meetings, and online platforms, have all become the norm. In the middle of this global pandemic, Academic English learning has innovated and adopted a new model of instruction and delivery and I have seen incredible resilience and responsiveness from students and staff both at York and across the nation.

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Previously, we discussed the overall plans of international students that intended to study in Canada for the 2020-21 school year. International students were dedicated to being able to pursue education in Canada someday and had no intention of giving up on higher education in the country altogether. However, their comments indicated that the value of physically being in Canada could not be understated. Here, we investigated those learners who said they would not be willing to take classes online. 

If March and April were defined by the shift to online and the unusual end to the 2019-20 school year, May is being defined by plans for the year to come. At the Top Ten, we’ve seen hundreds of releases from institutions and thought pieces from professionals who are making decisions about the 2020-21 school year, with a sustained emphasis on the Fall semester.

This year has been far from normal, but it’s important to understand what students are normally considering when applying to postsecondary school in order to adapt to the new situation. In part two of our multi-part series about the UCAS 2019, we examine the marketing and brand resources that students use when exploring postsecondary school options.

This year has been far from normal, but it’s important to understand what students are normally considering when applying to postsecondary school in order to adapt to the new situation. In the first part of our multi-part review of 2019’s UCAS results, we discuss the most common considerations when students apply to postsecondary school.

In many ways, the COVID-19 crisis has brought higher education into uncharted territory. However, the sector has faced pandemics in the past, including some that were not so long ago. Although few lessons from these events apply uniquely to postsecondary education, history offers a useful perspective on the challenges educators face today.

Here’s what marketing and communications professionals from colleges and universities across Canada had to share about their experiences responding to COVID-19 and what they had learned along the journey.

This spring, Academica partnered with Maple Assist to launch the International Prospective Student Study to help Canadian postsecondary institutions better understand their prospective international students’ situations, concerns, and plans for the Fall. Here’s a first look at the results.

It is often the case that equity, diversity and inclusion (EDI) is seen as less of a priority at the best of times, but increasingly so in the context of crisis. Colleges and Universities, like many organizations, sometimes succumb to this pitfall and suffer the consequences.

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Like other universities across Canada, we at SFU have transformed our institution in a way that, a month ago, I might have thought impossible.

Amid the global pandemic of COVID-19, I am reminded of my time in New Orleans in 2005 experiencing Hurricane Katrina…

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Earlier this week, we reached out to our Top Ten readers who had taught online in the past to provide advice for those moving their courses online. We gathered their responses and organized them according to the most common themes that we saw. Here’s what they had to say.

Market research has the greatest success and impact at institutions with a deeply ingrained culture of evidence-based decision making. In order to learn more about how institutions create this kind of culture, we sat down with Tina Roberts, Director, Marketing & Undergraduate Recruitment at the University of Waterloo.

Taking a look at the top stories from Indigenous education in Canada in 2019, from K-12 to postsecondary. This year’s stories show a move toward deeper questions of what the Indigenization of education might truly look like.